The worlds first regenerative retinol mimetic has just been released into the world from Newport Beach, California, USA, October 2021.
Asterias C-Star Peptide Regenerating Serum™ is healing in a bottle as it aims to reactivate lost youth through it’s deployment of a novel peptide known as C-Star Complex™
that mimics retinol actions.
Using advanced formulation techniques and minimal clean chemistry, this revolutionary light as air complex will soothe sensitive skin and allow for non-invasive regeneration.
Cuticonscious played an integral role in the evolution of this novel brand.
Scientific formulation, concept creation, science and marketing content construct and planning.
R&D & Project Management
Brought years of core scientific expertise in devising and testing formulations with the team, steered the brand in articulating concept brief-to-production journey while optimizing resource consumption and managed the E2E project connecting the entire project ecosystem.